Contact Labs

About Contact Labs

Net with data

Our Approach

The science of contact and conversion.


Our approach and success are both underpinned by expert consultancy, analytical working style and our commitment to client growth.


Our approach is based on our experience, unique competences and influences, including:

    • High Intent Lead Generation & Data-Driven Campaign Management.
    • Lead Validation & Data Processing, including our in-house Data Hygiene Bureau & Quality Assurance Auditors.
    • Strategic Marketing & Customer Lifetime Value (LTV) Optimisation.
    • FCA Regulation & Data Compliance, including DPA 2018, PECR & GDPR.
    • Sales Process Engineering, Prospect Nurture & Customer Journey Planning.
    • Data Science, Machine Learning & Artificial Intelligence (AI).

High Intent Lead Generation & Data-Driven Campaign Management.

We believe that intent is everything in lead generation. Yes, of course it may cost a little more to create a lead with a higher intention to buy from you, than one that is simply browsing or casually curious, however if you cost this against the vast budgets wasted when sales teams are contacting poorly qualified or only loosely relevant leads, making ‘intent’ your key lead generation goal, really is a no brainer!

Don’t rely on third-party lead generation to collect your leads for you, whilst you lose control of the process. We specialise in first-party lead generation, which means we build and optimise an on-brand, dedicated and exclusive lead generation programme, just for you.


Strategic Marketing & Customer Lifetime Value (LTV) Optimisation.

We’re passionate strategic marketers with a wealth of practical experience, consulting pedigree and academic underpinning, so we love nothing more than getting our teeth into your business background, challenges, opportunities, positioning and growth plans.

Taking a practical, hands-on approach, we roll our sleeves up and get stuck in. We look to quickly and attain a rich comprehension of your business specifics, customer base, growth markets and unique competences – and often find the devil in the detail. Our goal is to assist you in plotting out potential growth plans to maximise your customer lifetime value, brand advocacy, market penetration and new market growth.


FCA Regulation & Data Compliance, including DPA 2018, PECR & GDPR.

As a business and a protector of your brand, we recommend consent, over legitimate interest, as we feel the latter is being far overstretched across the lead generation & data-driven marketing landscape. Consent though, needs to be clear and unambiguous, so let us help you handcraft lead generation journeys that your prospects will enjoy, remember and want to be part of.

Beyond collection, you’re obliged to uphold the data protection of your prospects and customers, in myriad ways, for example, with respect to processing and storage. Our compliance team are well-versed in all aspect of data regulation and compliance, so can help you understand your obligations under PECR, the GDPR and DPA 2018 and build programmes which ensure you adhere with such obligations. For those firms who come under FCA regulation, or wish to become registered, we offer specialist support also.


Sales Process Engineering, Prospect Nurture & Customer Journey Planning.

We absolutely love devising, building, managing and fine-tuning sales processes. Sales process engineering is the multidisciplinary, multifaceted solution building, which pulls together strategic direction, creative, marketing, sales contact and follow up. As a team, we love nothing more!

Lean on our team’s decades of experience in building thousands of successful sales campaigns to help you revitalise your sales function and customer journeys, so that you’re sales team are energised and in dialogue with receptive and qualified sales leads, at the right time, in the right way. Our solutions transcend the customer lifecycle and prospect funnel, so non-ready sales prospects are seamlessly integrated to highly nuanced, personalised communications, which of course, are also product or service specific. Our approach which delivers sales-stage-specific value to your prospects as they move through the sales funnel, ultimately routing them to your sales team, once they’re sales-ready and more likely to buy.


Data Science, Machine Learning & Artificial Intelligence (AI).

We absolutely obsessed with data science, machine learning, deep learning and artificial intelligence. As data science evangelists, we’re constantly building and refining our models, applications and visualisations, for a multitude of use cases both externally for clients and internally across the team.

The business landscape, and indeed the world, is changing. In 2023, we’re at the precipice of the AI revolution. Dramatic business, personal and societal changes are forthcoming and AI solutions are starting to pervade our business and everyday lives in new and compelling ways. No one knows how long it will before General Artificial Intelligence (GAI) actually comes into being – some say years, others decades, yet few, say that it won’t ever happen.

Let our team of data scientists, programmers, and forward thinkers, help you unlock hidden insights in your data today, to help you pave a way for a more successful tomorrow. Further to this, lets explore how the latest technologies can help you get ahead of the competition – and stay there!